Free tool

Logo font identifier

Ever seen a wordmark and wondered what typeface it is? Upload a logo or brand image, and this tool compares the letterforms against 1,935 open-source Google Fonts, then ranks the closest matches.

Because logos are often built on custom or commercial faces, we also surface the best free, licence-safe alternatives so you can echo the brand without the licensing bill.

Drag & drop an image, or browse

PNG, JPG or WebP with crisp lettering works best. We never upload your image.

Tip: you can also paste from your clipboard (Ctrl/Cmd + V)

How it works

What to do

Upload the logo

Drop the logo image or paste it from your clipboard. A clean, front-facing wordmark works best.

Crop the lettering

Drag a rectangle tightly around the wordmark text. Skip any icons or symbols.

Review and identify

Correct any letters the engine misread, then let it match against the full library.

Getting the best result

Tips for accuracy

Crop out the icon or symbol — pure letterforms match far more reliably.
A large, high-contrast logo render beats a compressed favicon-size copy every time.
If the logo is recoloured or has a shadow, the shape match still works: only the ink matters.
When the closest match is a commercial face like Gotham or Helvetica, check the results for the free stand-in.

FAQ

Common questions

Can you identify a font from a logo?

Yes, as long as the wordmark is legible. Crop tightly to the lettering, and the engine will compare the shapes against 1,935 free fonts. Stylised or heavily customised logos are harder — you may instead get the closest free lookalike.

What if the logo font is a paid, custom or foundry font?

The results panel flags the closest free alternatives for many commercial faces, and you can also use the free font alternative finder to browse known replacements for popular brand fonts.

Why does the engine see the wrong letters?

Distorted, skewed or outlined lettering confuses glyph detection. Use the letter-review step to correct the characters before identifying — a corrected pass is usually exact.