Brand font guide
What font does Apple use?
Apple sets its logo and interface in SF Pro, a sans-serif typeface by Apple. SF Pro is Apple's system sans — a tight, technical grotesque engineered for legibility at every size across iOS and macOS.
Free stand-ins
Free SF Pro alternatives
SF Pro is a commercial typeface. These open-source Google Fonts capture its character and are free for personal and commercial use.
How we know it is SF Pro
The identification comes from measuring real letterforms — relative x-height, stem weight, stroke contrast and letter width — the same four metrics the font finder uses on any screenshot you upload. SF Pro has a signature silhouette, and the free fonts listed above were matched against it on those same numbers.
Recreate the Apple look for free
You can set your own site in any of the free alternatives above and get remarkably close to the Apple feel — same weight, similar x-height and spacing — without paying for a commercial licence. Each card links to a detail page with the ready-to-paste CSS embed.
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