Brand font guide
What font does Google use?
Google sets its logo and interface in Product Sans / Google Sans, a sans-serif typeface by Google. A friendly geometric sans based on Futura, with distinctive rounded terminals that give the Google logo its approachable feel.
Free stand-ins
Free Product Sans / Google Sans alternatives
Product Sans / Google Sans is a commercial typeface. These open-source Google Fonts capture its character and are free for personal and commercial use.
How we know it is Product Sans / Google Sans
The identification comes from measuring real letterforms — relative x-height, stem weight, stroke contrast and letter width — the same four metrics the font finder uses on any screenshot you upload. Product Sans / Google Sans has a signature silhouette, and the free fonts listed above were matched against it on those same numbers.
Recreate the Google look for free
You can set your own site in any of the free alternatives above and get remarkably close to the Google feel — same weight, similar x-height and spacing — without paying for a commercial licence. Each card links to a detail page with the ready-to-paste CSS embed.
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