Brand font guide
What font does Amazon use?
Amazon sets its logo and interface in Amazon Ember, a sans-serif typeface by in-house. Amazon Ember is the retailer's custom grotesque — neutral, efficient and tuned for dense commerce interfaces.
Free stand-ins
Free Amazon Ember alternatives
Amazon Ember is a commercial typeface. These open-source Google Fonts capture its character and are free for personal and commercial use.
How we know it is Amazon Ember
The identification comes from measuring real letterforms — relative x-height, stem weight, stroke contrast and letter width — the same four metrics the font finder uses on any screenshot you upload. Amazon Ember has a signature silhouette, and the free fonts listed above were matched against it on those same numbers.
Recreate the Amazon look for free
You can set your own site in any of the free alternatives above and get remarkably close to the Amazon feel — same weight, similar x-height and spacing — without paying for a commercial licence. Each card links to a detail page with the ready-to-paste CSS embed.
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