Brand font guide
What font does BBC use?
BBC sets its logo and interface in BBC Reith, a sans-serif typeface by in-house / Dalton Maag. Reith, named after the BBC's first director-general, is a humanist sans with dependable, neutral proportions.
Free stand-ins
Free BBC Reith alternatives
BBC Reith is a commercial typeface. These open-source Google Fonts capture its character and are free for personal and commercial use.
How we know it is BBC Reith
The identification comes from measuring real letterforms — relative x-height, stem weight, stroke contrast and letter width — the same four metrics the font finder uses on any screenshot you upload. BBC Reith has a signature silhouette, and the free fonts listed above were matched against it on those same numbers.
Recreate the BBC look for free
You can set your own site in any of the free alternatives above and get remarkably close to the BBC feel — same weight, similar x-height and spacing — without paying for a commercial licence. Each card links to a detail page with the ready-to-paste CSS embed.
More brands