Brand font guide
What font does CNN use?
CNN sets its logo and interface in Gotham, a sans-serif typeface by Hoefler & Co.. CNN's on-air and print identity leans on Gotham, whose squared geometry reads as news, authority and neutrality.
Free stand-ins
Free Gotham alternatives
Gotham is a commercial typeface. These open-source Google Fonts capture its character and are free for personal and commercial use.
How we know it is Gotham
The identification comes from measuring real letterforms — relative x-height, stem weight, stroke contrast and letter width — the same four metrics the font finder uses on any screenshot you upload. Gotham has a signature silhouette, and the free fonts listed above were matched against it on those same numbers.
Recreate the CNN look for free
You can set your own site in any of the free alternatives above and get remarkably close to the CNN feel — same weight, similar x-height and spacing — without paying for a commercial licence. Each card links to a detail page with the ready-to-paste CSS embed.
More brands