Brand font guide
What font does Instagram use?
Instagram sets its logo and interface in Instagram Sans, a sans-serif typeface by in-house. A rounded, slightly geometric sans derived from the modern Instagram identity, with soft terminals and a humanist touch.
Free stand-ins
Free Instagram Sans alternatives
Instagram Sans is a commercial typeface. These open-source Google Fonts capture its character and are free for personal and commercial use.
How we know it is Instagram Sans
The identification comes from measuring real letterforms — relative x-height, stem weight, stroke contrast and letter width — the same four metrics the font finder uses on any screenshot you upload. Instagram Sans has a signature silhouette, and the free fonts listed above were matched against it on those same numbers.
Recreate the Instagram look for free
You can set your own site in any of the free alternatives above and get remarkably close to the Instagram feel — same weight, similar x-height and spacing — without paying for a commercial licence. Each card links to a detail page with the ready-to-paste CSS embed.
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