Brand font guide
What font does National Geographic use?
National Geographic sets its logo and interface in Futura, a sans-serif typeface by Paul Renner / Linotype. National Geographic's wordmark is set in Futura; the geometric letterforms give the brand its bold, exploratory tone.
Free stand-ins
Free Futura alternatives
Futura is a commercial typeface. These open-source Google Fonts capture its character and are free for personal and commercial use.
How we know it is Futura
The identification comes from measuring real letterforms — relative x-height, stem weight, stroke contrast and letter width — the same four metrics the font finder uses on any screenshot you upload. Futura has a signature silhouette, and the free fonts listed above were matched against it on those same numbers.
Recreate the National Geographic look for free
You can set your own site in any of the free alternatives above and get remarkably close to the National Geographic feel — same weight, similar x-height and spacing — without paying for a commercial licence. Each card links to a detail page with the ready-to-paste CSS embed.
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