Brand font guide
What font does The New York Times use?
The New York Times sets its logo and interface in Cheltenham, a serif typeface by Monotype / custom. The paper's masthead is a re-drawn Cheltenham — a sturdy, warm slab-flavoured serif built for long-form journalism.
Free stand-ins
Free Cheltenham alternatives
Cheltenham is a commercial typeface. These open-source Google Fonts capture its character and are free for personal and commercial use.
How we know it is Cheltenham
The identification comes from measuring real letterforms — relative x-height, stem weight, stroke contrast and letter width — the same four metrics the font finder uses on any screenshot you upload. Cheltenham has a signature silhouette, and the free fonts listed above were matched against it on those same numbers.
Recreate the The New York Times look for free
You can set your own site in any of the free alternatives above and get remarkably close to the The New York Times feel — same weight, similar x-height and spacing — without paying for a commercial licence. Each card links to a detail page with the ready-to-paste CSS embed.
More brands