Brand font guide
What font does Nike use?
Nike sets its logo and interface in Futura Condensed, a sans-serif typeface by Paul Renner / Linotype. The Nike wordmark is an all-caps Futura Condensed — tight, athletic and unapologetically bold.
Free stand-ins
Free Futura Condensed alternatives
Futura Condensed is a commercial typeface. These open-source Google Fonts capture its character and are free for personal and commercial use.
How we know it is Futura Condensed
The identification comes from measuring real letterforms — relative x-height, stem weight, stroke contrast and letter width — the same four metrics the font finder uses on any screenshot you upload. Futura Condensed has a signature silhouette, and the free fonts listed above were matched against it on those same numbers.
Recreate the Nike look for free
You can set your own site in any of the free alternatives above and get remarkably close to the Nike feel — same weight, similar x-height and spacing — without paying for a commercial licence. Each card links to a detail page with the ready-to-paste CSS embed.
More brands