Brand font guide
What font does Tesla use?
Tesla sets its logo and interface in Gotham, a sans-serif typeface by Hoefler & Co.. Tesla's wordmark is set in Gotham, the geometric-grotesque whose upright, confident letterforms define modern tech brands.
Free stand-ins
Free Gotham alternatives
Gotham is a commercial typeface. These open-source Google Fonts capture its character and are free for personal and commercial use.
How we know it is Gotham
The identification comes from measuring real letterforms — relative x-height, stem weight, stroke contrast and letter width — the same four metrics the font finder uses on any screenshot you upload. Gotham has a signature silhouette, and the free fonts listed above were matched against it on those same numbers.
Recreate the Tesla look for free
You can set your own site in any of the free alternatives above and get remarkably close to the Tesla feel — same weight, similar x-height and spacing — without paying for a commercial licence. Each card links to a detail page with the ready-to-paste CSS embed.
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